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The FERRO company operates mainly in the Polish market, where 88% of income was earned in 2008. The Group exports only their own brands - FERRO and Weberman products. The export share in the income of the Company for 2008 amounted to 11.7%, which means that it increased compared to the previous years (7.4% in 2007 and 4.1% in 2006). The countries that play the most important role in the Company’s export are: Romania, Ukraine, France, Belarus, Bulgaria and Russia.

In the Polish market, the FERRO group distributes their products through two channels – traditional one and the chain of shops selling DIY and garden products.

The traditional distribution channel, which is currently the most widespread in Poland, is based on cooperation with wholesale outlets, wholesale chains (including Saint Gobain Dystrybucja, Onninen), purchasing groups (including SBS, ABG, Sangroup) and wholesales companies throughout Poland. In the presented model, large wholesale purchasers play the role of suppliers for smaller wholesale companies, fitting companies and retailers. Apart from the traditional channel, the FERRO group conducts sales through specialist large-area shops (including Leroy Merlin, Castorama).